Jim has been a Wendy's franchisee since 1987 and leads the day-to-day operation and administrative functions for Mountain West Wendy's. He has served on the National Restaurant Association Board and currently serves as the President of two DMAs.

Jim holds a B.S. in Accounting from Brigham Young University, a M.S. in Applied Economics from Cornell and a management certificate from Stanford. At Cornell, he taught undergraduate accounting and marketing and later, taught marketing and strategy at BYU.

Jim and his wife, Kathy, have been married for 27 years and have four children and six grandchildren.